Adam Weitsman and Caroline Choi: A Friendship Turned Business Venture with Mizz Korea

Adam Weitsman and Caroline Choi: A Friendship Turned Business Venture with Mizz Korea

Meet the Founders

Adam Weitsman is an American industrialist, entrepreneur, investor, and philanthropist renowned for his business acumen and unconventional style. As the CEO of Upstate Shredding — Weitsman Recycling, the East Coast’s largest privately held scrap metal processor, Adam oversees 15 state-of-the-art locations throughout New York and Pennsylvania. His company offers both commercial and retail services, establishing him as a pivotal player in the recycling industry. Beyond scrap metal, Adam's investment portfolio spans various industries, including crypto mining, wellness, and tequila, reflecting his penchant for innovation and growth. Always on the lookout for groundbreaking ideas and talented individuals, Adam is dedicated to making the world a better, happier place through his investments.

Caroline Choi, affectionately nicknamed “Mizz Korea” by her friends, is the visionary founder behind the K-beauty brand. With a deep-rooted connection to her South Korean heritage and a vibrant Los Angeles upbringing, Caroline sought to create a beauty collection that would serve as a love letter to her dual identity. Her multicultural brand, Mizz Korea, is founded on the belief that embracing one's heritage is the key to looking and feeling one’s best. Caroline’s dedication to using the finest Korean products has earned her a reputation for quality and authenticity in the beauty community.

A Shared Vision

The friendship between Adam and Caroline has been a driving force behind the creation of Mizz Korea. Adam has long admired Caroline’s commitment to excellence and her meticulous approach to beauty. For years, he has watched her use the best Korean products, consistently impressed by her knowledge and passion. When Caroline expressed her desire to launch her own K-beauty line, Adam saw an opportunity to support a dear friend and invest in a promising new venture.

The Birth of Mizz Korea

Mizz Korea is not just another beauty brand; it is a celebration of culture, identity, and friendship. Combining Caroline’s expertise in K-beauty with Adam’s business acumen, Mizz Korea aims to bring authentic Korean beauty products to a wider audience in the United States. The brand’s mission is to offer high-quality, effective beauty solutions that honor Korean traditions while catering to modern American consumers.

A Bright Future

In a world where genuine connections and innovative ideas can change the landscape of industries, Adam and Caroline’s partnership serves as an inspiring example. With Mizz Korea, they are not only launching a brand but also sharing a piece of their hearts with the world.